Simone Douani
About Me
I have been working as a professional coach, trainer, facilitator and actor in corporate organizations for the past 10 years...


… with experience in one-to-one sessions, performance and person centred coaching, forum theatre, role play, personal development, presentation skills, influencing skills, negotiation, unconscious bias, courageous conversations and advanced communication workshops.

Among my clients, junior professional, senior managers, lawyers, c-suite professional.

I have been working in the corporate field in UK, in Italy and worldwide delivering programs and coaching sessions both  in English and in Italian.

I am a qualified transformational coach. I got my diploma at ICF certified Animas Centre for Coaching and I also gained a postgraduate diploma in Mindfulness coaching, Relationship coaching and Group coaching.

Among my clients are the companies Kraft Food, Visa, Pfizer, Generali Assicurazioni, Astra Zeneca, Deloitte, PWC, KPMG, Liberty Global, Geodis, UBS and many others.

Above all I have developed a holistic approach in coaching and training with a particular  attention to tailoring my work on the specific needs of the client. I believe that through a deep understanding of ourselves and how we react to others we can unlock our full power and achieve our personal and professional goals.

I love my black cat Sophia (like Sophia Loren of course), travelling and getting to know new people, new food and new things in general. Challenges and curiosity are often great opportunities to move forward towards a fearless future.

What they say……about me!

To Testimonials

Simone explained step by step the coaching process. He made it clear the difference between counselling and coaching. I was able to achieve the changes I longed for but I did not know how to make. Simone helped me to develop some exercises to improve my confidence in areas of my life which I had wanted to change. I strongly recommend coaching. It has helped to achieve the changes I wanted but was unsure and unaware of how to do them. Coaching has improved my life, give me back confidence. Also, I feel more satisfied with my life! Simone has great empathy, he is a great listener and has strong analytical skills, he is also very intuitive. I would strongly recommend Simone. The coaching sessions with him have given me the strength and the tools to make changes and have a more fulfilled life. MS Deborah P. (London-UK)

My Coach Simone was clear and thorough in explaining me the process. I was very satisfied. He guided me to better understand my goals and helped me understand the tools needed to reach goals, without wasting energy but focusing on the final result. I would definitely recommend Simone. He was able to show me how to focus on my goals. He is an extremely good listener and patient. Welcoming and sympathetic. He made me feel safe opening up. My emotions were safe!  With him, I was at ease instantly, no need to bottle up. His tone of voice is very relaxing and the ability to touch my inner self.” Mr Massimo Z. (Rome-Italy)

Simone showed me the way through mirroring my habits and helping me find a solution by myself. I got my forth promotion in the company where I work and I owe it entirely to the work I have done with Simone. I definitely recommend Simone to everyone. He has a natural strong empathy and he was able to make me see solutions where I did not imagine to find one” MS Francesca G. (London-UK) 

Through our work together Simone really helped me clarify my thoughts and desires and brought to the surface the things that were truly important to me. He did this in terms of my relationships as well as my business and we made great strides in developing my connection to the authentic side of the business I’ve set up. In particular we did some great brainstorming around the business name and tagline and as a result I now have a clearer picture of the values I hold most highly. This has given me a strong direction to pursue in terms of the branding of the company and the aspirational aims and goals. Simone is very clear, calm and patient. He has a welcoming presence that speaks to one’s creative side. Incredibly encouraging and positive, I always looked forward to our sessions. He is also fantastic listener and is deeply engaged in your success. The nurturing environment he created really put me at ease and fostered a lot of new ideas. His acting skills have been tremendous in creating his presence and some of the exercises we used. I would highly recommend Simone!” Mr Matteo T. (London-UK) 

Don’t miss the chance to get in touch for any questions or if you want to hire me!